January can feel slow after the chaos of the festive period – but it is a great time to think about your plan for the new year. Refresh your social media strategy by building a plan for 2025. Think about what your weekly or monthly focus could be.  Check what awareness days you can plan your marketing around and have fun with it! Here are our top tips for your salon new year marketing, to give yourself a boost in January.

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January Add-Ons

January add-ons are a great way to enhance your client’s experience in the new year and make them feel special. On selected days or for specific treatments, upgrade your clients’ treatments with extra special add-ons. Make them available on your quietest days of the week and offer them on your most profitable treatments. You could turn a pedicure into a MD pedicure or add a massage to Collagen Lift. 

Remember, January discounts don’t help anyone as it can make the treatment seem “cheaper”.  After an expensive Christmas, clients will love little upgrades to make them feel special. They will also feel as though they got the most out of their money. 

Discounts

If your clients respond well to discounts – and this is something you want to offer – you could have special discounted taster sessions. Then your clients will be fully aware that the reduced price is just temporary.  Go for a ‘new year, new you’ angle and let clients branch out and try discounted treatments on specific days. This will encourage them to become the “new them” with less cost.

Host a Salon Event

You can take it one step further and run an exclusive salon event for your loyal clients and potential new clients. January is a great time for an event as you tend to have more spare time – and can pull people in to avoid the ‘January slump’. Do patch tests and mini tasters of treatments to encourage investment in the future.

Promote Your Offerings

Remember to take advantage of the next few busy weeks to let people know about your January marketing. Shout out about any offers or events on your social media channels.

Add a New Treatment

If clients are following a ‘new year, new me’ lifestyle, offer something to their new self! Extend your partnership with SkinBase to treat even more clients. We offer: 

• Microdermabrasion
• Collagen Lift (if you have both machines, you can also offer a third combined treatment: Collagen Lift ULTIMATE)
• Hydro (as an add-on to the existing MD machine)
• Intense Pulsed Light.

Talk to a member of the team today to find out how you can enhance your SkinBase partnership and your business. Salon new year marketing can be straightforward by following a few simple steps – be prepared and start right now!