A professional Instagram presence helps potential clients understand what you offer, where you’re based and how to book. Start with a clear bio, then use well-presented posts and useful captions to show the knowledge and care behind your treatments.
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Make Your Instagram Bio Clear
When someone visits your profile, they should be able to tell quickly whether you’re the right therapist for them. Keep your bio focused on three things:
- What you offer: Name your main treatments or the skin concerns you work with.
- Where you’re based: Include your town or area so local clients know they can visit you.
- How to book: Give people a clear next step and make sure your booking link works.
For example: Skin therapist in Stoke-on-Trent | Microdermabrasion, Hydro & Collagen Lift | DM to book your consultation.
Review the rest of your profile too. Clear contact details, an up-to-date booking link and a recognisable profile photo all make it easier for someone to get in touch.
Tag Relevant Brands in Your Posts
If you’re sharing a SkinBase treatment, tag @skinbase_facial so viewers can find out more about the treatment. A relevant brand tag also gives the brand a chance to see and share your content.
Tagging the brand you’re working with adds a layer of professionalism and transparency that helps to builds trust. Potential clients will feel confident in the treatments you offer, knowing they’re backed by proven technology and trusted by other professionals, which could mean the difference between scrolling past your post or booking a consultation.
Choose Images That Display Well
A carefully cropped image makes your work easier to see. Portrait images (1080×1350) are a useful option for Instagram feed posts, as they take up more space on a mobile screen compared to square posts. This helps to grab user’s attention, hopefully ensuring that they don’t scroll away.
The longer someone spends viewing content, the more valuable it is to the algorithm. So by simply choosing the right image ratio, you’re not only improving your post’s appearance, but also increasing its reach and visibility!
Using Portrait Posts on Instagram
When using portrait posts on instagram, keep important text and treatment results away from the edges, where previews may crop them. Use clear, well-lit images of your own work where possible so potential clients can get a feel for your treatments and your business.
Write Captions That Answer Client Questions
An image may catch someone’s attention, but the caption gives them a reason to take the next step. You don’t need to write a long post every time. Focus on one question or concern and make your answer easy to follow.
A useful treatment caption could:
- Start with a familiar concern: “Does your skin feel dull even though you’re keeping up with your routine?”
- Explain the treatment: Say how it works in a simple language a new client will understand.
- Set expectations: Explain why a consultation matters or what the treatment journey may involve.
- Give a next step: Invite readers to message you or book a consultation.
Include relevant terms such as the treatment name and your location naturally in the caption. Use a few relevant hashtags that relate to the treatment, your business and your local area. A relevant caption is more helpful to potential clients than a long list of generic tags.
Download the Free SkinBase Social Media Guide
Want to know more? Whether you’re just getting started with your business social media or you’re looking to polish your online presence, our Social Media Guide is here to make it easier.
For more practical advice, download the free guide. It covers common questions about improving your Instagram presence and creating content for your business.
