In today’s digital-first world, social media is one of the most powerful tools that you can use to help grow your business. So, read on to find out how to create a professional presence as a skin therapist, with our top tips.
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Top Tip: Make Your Bio Count
Your Instagram bio is often the first interaction a potential customer has with your brand, so it is a key element of creating a professional presence. You only have 150 characters to make an impact, which is roughly 25-30 words, so make sure you make them count! To update your Instagram bio, go onto your account and click ‘edit profile’ button. There you can edit your bio, any links and your public business information.
Q: What Should I Include In My Bio?
- What do you do? Your bio should clearly communicate your core services or products so there’s no confusion.
- Where are you? For service-based brands, location is often a deal-breaker for whether someone follows or books, so it is very important to include this.
- What do you want clients to do? Your bio should also guide users on what to do next. For example, include “book your facial today!” and a link to your site. Your ‘call to action’ tells people what to do, and your link lets them do it!
Top Tip: Tag (relevant) Brands in Your Posts
When posting about a specific treatment, e.g. with a reel or a before and after post, don’t forget to tag the relevant brands. Tagging the brand you’re working with adds a layer of professionalism and transparency that helps to builds trust. Potential clients will feel confident in the treatments you offer, knowing they’re backed by proven technology and trusted by other professionals, which could mean the difference between scrolling past your post or booking a consultation.
Bonus: Tagging a brand may also provide you with valuable exposure if they share your post and put you in front of their larger audience – a free and effective way to extend your reach!
Top Tip: Use The Correct Post Ratio
Instagram is constantly changing, and understanding the updates can (or not!) can affect how your content performs. Content ratio is a key update that you should be following. Leave the square posts in the past, and start creating with portrait (1080×1350) posts.
Q: Why Should I Use Portrait Posts?
Portrait posts take up more space on a mobile screen compared to square posts, which grabs user’s attention, hopefully ensuring that they don’t scroll away. The longer someone spends viewing content, the more valuable it is to the algorithm. So by simply choosing the right image ratio, you’re not only improving your post’s appearance, but also increasing its reach and visibility!
Top Tip: Use Meaningful Captions
Captions are more than just a space to describe what’s in your images. They are your opportunity to connect, communicate, and convert. Whatever you are posting, your caption is the part that makes your content meaningful. It gives your audience context, and showcases your brands personality. Each of these contributing to giving users a reason to care.
Q: What Should I Include In My Captions?
- Lead with a hook: the first line of your caption is crucial, as it is the part that gets people to stop scrolling and read more. Make it relatable and engaging.
- Educate your audience: Captions are a powerful tool to teach your followers something valuable, helping you to position yourself as a skin expert.
- Don’t forget hashtags: Hashtags boost your visibility by helping new people find your content. Use a mix of broad, niche, and branded hashtags.
SkinBase Social Media Guide
Want to know more? Whether you’re just getting started with your business social media or you’re looking to polish your online presence, our FREE Social Media Guide is here to make it easier. We’ve compiled answers to some of the most common questions that come up when creating effective content. Download it here to continue creating a professional social media presence.
