Your Client Experience Based on The Five Senses

So, how can you set yourself apart from your competitors and deliver an experience which is truly outstanding? Well, by using our range of SkinBase equipment you are already halfway there! From there, it’s all about how you use your client’s senses to provide them with a lasting impression. 

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As a business operating in the beauty salon industry, you will already have an understanding of the importance of experience when it comes to providing a great service. Clients come to you as an escape from their lives; investing their time and money in an experience which offers both aesthetic and psychological benefits. 

So, how can you set yourself apart from your competitors and deliver a service which is truly outstanding? Well, by using our range of SkinBase equipment you are already halfway there! From there, it’s all about how you use your client’s senses to provide them with a lasting impression. 

Sight

This is all about you and your business, and the way you present your salon to the clients. Remember that the first impression your client gets won’t come from the results of their treatment or even from your attitude – it comes from the sight that greets them as soon as they step through your door. Make your salon inspiring and relaxing; create a sense of luxury and exclusivity; keep the space clean and tidy.

Sound

Depending on where your salon is located and what kind of vibe you are looking to emanate, the way you approach this one will likely shift and change. However, the main thing to focus on is ensuring that your more relaxing treatments are given the respectful quiet they deserve – with no loud noises filtering into the space and, if you choose to have music, pick the right tone and style for the experience. 

Smell

Much like sound, this one is dependent on external factors beyond your control: in this case, the subjectivity of your clients. We tend to recommend aiming for subtle and fairly neutral scents as these are the least obtrusive. Remember, some people are very sensitive to scents, perfumes especially. Keeping everything around you as fresh and clean as possible is likely the easiest way to ensure the space smells inviting. You could also elevate specific treatments by giving the clients a choice of scents if you wish – this is at your discretion. 

Taste

Super simple – keep your coffee fresh, keep your teabags classy, and keep your biscuits and treat cupboard well-stocked. Luxury can be found in the simplest of indulgences.

Touch

This is where you need to be smart as a business owner. It’s very easy to throw your all into creating luxury through expensive materials and fine fabrics; however, you need to be smart and invest your money into the right products. Consider the client journey inside your salon and move around your space from the point of view of a client. Think about the drinks, mugs and water glasses you hand them; consider the quality of the towels and robes you offer them; look around and see which areas of the salon your client will come into contact with and elevate them as much as possible. 

Creating luxurious experiences doesn’t have to be a heavy investment; nor does it have to take a great deal of time to implement. Simply focus on the five key senses and build a high-quality experience from there. 

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”