How To Market Your SkinBase Treatments For Men

Men’s Health Week is in the middle of June – and self-care for men is more important than ever. If you find it difficult to market your SkinBase treatments to men, we’ve got some tips for you. 

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Men’s Health Week is in the middle of June – and self-care for men is more important than ever. If you are only catering your treatments and skincare to women – you are missing out! Skincare conversations largely focus on women.  So if you find it difficult to market your SkinBase treatments to men, we’ve got some tips for you.

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SkinBase Treatments for Men

All SkinBase treatments are ideal for anyone – depending on their skin concerns and goals. When marketing for men, focus on typically male skin problems and concerns. This is your opportunity to show how you can solve them.

Microdermabrasion for Men

The combined forces of the aluminium oxide crystals and suction in the Microdermabrasion treatment allows for a vigorous exfoliation of skin. For men who shave, razor burns, ingrown hairs and general skin irritation can arise as a result. Exfoliation is essential when preparing the skin to achieve a smooth shave. Removing dead skin cells and debris off the skin allows a closer shave. It also reduces the chances of negative effects. A course of MD will reduce the risk of razor burn and prevent ingrown hairs.

Collagen Lift for Men

Men have thicker skin and experience a gradual breakdown of collagen year by year (unlike women).  So men are more likely to experience deep wrinkles and creases instead of fine lines. The SkinBase Collagen Lift treatment delivers waves of powerful radio-frequency energy deep within the skin to firm and tighten the skin.  It stimulates collagen production at the same time.

IPL for Men

Men have oilier skin due to higher testosterone levels, which can result in clogged pores. Oils can get trapped in beards and moustaches, so men of all ages can experience frequent breakouts. IPL is a powerful, light-based treatment that uses short pulses of red, yellow and green light to destroy bacteria and get rid of acne.

Treatments for Men: Tips

Some people prefer to understand how a treatment will make them feel, and know how they can benefit in the long term. Others live and shop in the now. Often, men fall into this short-term category, so keep this in mind when marketing.

Emphasise the purpose, use and value of a product or treatment by asking yourself:

  • What does the product or treatment do for the skin?
  • What problem is it going to solve?
  • Why is it beneficial or useful in the short term?

The answers to these questions will help guide your marketing. As male clients often fall into the short-term mindset, they like to see the benefits backed up with proof. Use ‘before and after’ images from the Transformation of the Year competition to show the benefits. People are spending more time on social media than ever, so social media marketing is a brilliant way to promote your SkinBase treatments to men.


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Book a Trial of SkinBase™ Collagen Lift

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
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Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”