Tips for Introducing a New Treatment for the New Year

If you’re set to have a slow start to the New Year consider introducing a new treatment to your salon. Adding new products and services to your salon is always a risk. If you educate yourself well, you can make clever choices to help grow your business. Unsure how to go about it? Here are our tips for introducing new treatments to your salon.

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If you’re set to have a slow start to the New Year consider introducing a new treatment to your salon. Adding new products and services to your salon is always a risk. If you educate yourself well, you can make clever choices to help grow your business. Unsure how to go about it? Here are our tips for introducing new treatments to your salon.


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New Treatment Tips

Do your research

What do your clients actually want? Find out what they are interested in. Research how to put that treatment in place in your business. If clients are looking for a less painful method of hair removal, you could consider offering SkinBase IPL in your salon. If they want skin rejuvenation treatments, have a look at SkinBase Collagen Lift and Microdermabrasion.

Consider the training.

What skills or prior qualifications do you and your staff need? How long will it take to qualify? Training your staff to use the technology can be expensive. Think about the cost. Make sure you (and your therapists) are trained enough to inform your clients properly. The SkinBase PAYG scheme is the perfect model to avoid large upfront costs.

Marketing

It doesn’t matter what your salon has to offer if no one knows about it! Think about your marketing strategy. How will you let clients know about the new treatment? What is the plan for attracting new clients? How will you promote the treatment?

  • An Open Day is a great way to thank your loyal clients for their custom. It also creates the perfect opportunity to demonstrate your new treatment. Encourage them to bring a friend and reward them for luring new clients to your salon. You can’t beat word-of-mouth recommendations.
  • Social media is instant and effective. Regular posts and updates about the new offering will create a buzz around it. Try a competition to win a chance to give the new treatments a whirl.
  • Think about an introductory offer to encourage your clients to try the new treatment. Offer a second treatment for half-price or a course for a special reduced price.

It can feel daunting to expand and introduce new opportunities – but if doesn’t have to. Say hello to 2023 by introducing a new treatment in your salon. Follow our tips and set yourself up to see bigger returns.


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unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”