Tips for Introducing a New Treatment for the New Year

If you’re set to have a slow start to the New Year consider introducing a new treatment to your salon. Adding new products and services to your salon is always a risk. If you educate yourself well, you can make clever choices to help grow your business. Unsure how to go about it? Here are our tips for introducing new treatments to your salon.

Download Professional Guides

If you’re set to have a slow start to the New Year consider introducing a new treatment to your salon. Adding new products and services to your salon is always a risk. If you educate yourself well, you can make clever choices to help grow your business. Unsure how to go about it? Here are our tips for introducing new treatments to your salon.


Order Yours Here

New Treatment Tips

Do your research

What do your clients actually want? Find out what they are interested in. Research how to put that treatment in place in your business. If clients are looking for a less painful method of hair removal, you could consider offering SkinBase IPL in your salon. If they want skin rejuvenation treatments, have a look at SkinBase Collagen Lift and Microdermabrasion.

Consider the training.

What skills or prior qualifications do you and your staff need? How long will it take to qualify? Training your staff to use the technology can be expensive. Think about the cost. Make sure you (and your therapists) are trained enough to inform your clients properly. The SkinBase PAYG scheme is the perfect model to avoid large upfront costs.

Marketing

It doesn’t matter what your salon has to offer if no one knows about it! Think about your marketing strategy. How will you let clients know about the new treatment? What is the plan for attracting new clients? How will you promote the treatment?

  • An Open Day is a great way to thank your loyal clients for their custom. It also creates the perfect opportunity to demonstrate your new treatment. Encourage them to bring a friend and reward them for luring new clients to your salon. You can’t beat word-of-mouth recommendations.
  • Social media is instant and effective. Regular posts and updates about the new offering will create a buzz around it. Try a competition to win a chance to give the new treatments a whirl.
  • Think about an introductory offer to encourage your clients to try the new treatment. Offer a second treatment for half-price or a course for a special reduced price.

It can feel daunting to expand and introduce new opportunities – but if doesn’t have to. Say hello to 2023 by introducing a new treatment in your salon. Follow our tips and set yourself up to see bigger returns.


Start Earning With a Free 2 Week Trial

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”