The Benefits of a Good Reputation

The process of building a good reputation for your salon is hard work – but it is worth it. The reputation you build is a key contribution to your overall success. A major benefit is that it helps maintain a positive image even when negative experiences occur. Never underestimate the power of customer reviews. Your brand is shaped by the people who experience it. Most clients trust online reviews as much as personal recommendations.

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The process of building a good reputation for your salon is hard work – but it is worth it. The reputation you build is a key contribution to your overall success. A major benefit is that it helps maintain a positive image even when negative experiences occur.

Never underestimate the power of customer reviews. Your brand is shaped by the people who experience it. Most clients trust online reviews as much as personal recommendations.


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Boost Salon Credibility

Having a good reputation gives you credibility with clients. This makes it easier to gain their trust and loyalty. All of this translates to good word-of-mouth and client retention. It also pre-empts a willingness to spend more. Before visiting a salon most people check out online reviews for validation. Clients want to determine quality.

If you want to boost your reputation one thing that contributes to credibility is proof of quality. A great way to emphasise this is by showing a portfolio of real results in the salon and on social media. This shows clients’ previous transformations and what could be in store for their skin.

Increased Salon Visibility

Establishing your reputation will increase your visibility with potential clients. Clients do a lot of research on google and social media to choose a therapist and salon. Greater visibility and a good reputation are both key to getting those clients. Make sure you have a great salon culture and knowledgeable staff.

Good Client Relationships

A reputation is built over a period of time with satisfied clients. Building your reputation also means building your client relationships. The best way to build your reputation is to listen to clients. Keep them happy by offering a reliably excellent service.

Help the Impact of a Negative Review

If you are a new salon, a negative review can make or break. If you have a good reputation the impact will be less severe. Bear in mind that reviews give you constructive criticism. No business is perfect and you should prepare for the odd bad review. The way you respond to it is critical. Do your best to resolve any issues as soon as you can. Start with your customer and try to understand their viewpoint. Then work out how to move forward.

A Consistent Experience

A good experience equals brand trust and loyal customers. A bad experience leads to negative word-of-mouth and online reviews. Building a good reputation is hard work but it will boost your business.


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Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”