If you feel like you are dealing with lots of no shows in 2024, here are our top tips to reduce salon no-shows and boost revenue.
Reduce Salon No Shows
Salon no-shows are a waste of time and money. As a salon owner, there is nothing more frustrating than preparing for a client who doesn’t pitch. Or a client who cancels at the last minute. No-shows and cancellations are bound to happen in your salon. Schedules change or kids get sick. The important thing is to reduce the chance of this happening by having certain steps in place.
Deposits and Cancellation
To avoid no-shows, take a deposit for the treatment and remind your clients that you have a cancellation fee. Make sure you share your cancellation policy at every touch point.
- On your website
- At your front desk
- During the booking process
- On appointment cards
If your no-show problem is really bad, you could get clients to pay upfront for their treatment when they book. If there is a last-minute cancellation, consider the reasons and make an informed decision. Prioritise pre-paid treatments and make sure you always give top-notch service to your reliable clients.
Emails and SMS
One of the most effective ways to reduce no-shows is by sending appointment confirmations and reminders. Free up your time and set up automatic reminder emails (or text messages).Then you can be sure clients know about their appointments. Encourage clients to set up an alert for their appointment when they book. Always give them an appointment card with the cancellation policy clearly visible. Remember to have these set up at intervals for consistent reminders. A good timeline would be one week before and one day before.
No-Shows
If clients don’t turn up anyway give them a call and check in with them. Sometimes it is unavoidable. Understanding the reason behind the no-show will help you decide about that client moving forward. Use your discretion. For repeat no-shows, consider not taking any more appointments for those clients. If you see a repeated pattern, you can’t continue to let it mess with your busy schedule.
Cancellations and no-shows are a common problem in the beauty industry – but follow these steps to reduce it happening. By tackling the problem head on, you will boost revenue – and staff morale at the same time.
