Mother’s Day Marketing Ideas for Salons 

Mother’s Day is a great time for salon marketing. Self-care is booming and most mums are too busy to treat themselves. Mother’s Day is one of the most profitable retail holidays – so what are you waiting for? This is the perfect time to offer fabulous treatments and build lasting customer relations. 

Download Professional Guides

Mother’s Day is a great time for salon marketing. Self-care is booming and most mums are too busy to treat themselves. Mother’s Day is one of the most profitable retail holidays – so what are you waiting for? This is the perfect time to offer fabulous treatments and build lasting customer relations.

Mother’s Day Marketing Tips:

Competition Time

Host a competition. Let your clients nominate their mums to win a free treatment (of their choice). Share the nominations on social media to boost engagement. Let your clients decide the winner. The more people that engage with your competition, the more potential customers.

Treatment Promotions

Use your salon website to promote Mother’s Day. Highlight special treatments and retail products that mums will love. Recognise different types of mums. Busy mums, working mums, younger mums, older mums. Highlight relevant treatment promotions. Think about how their needs differ. Busy working mums will appreciate an express treatment like Microdermabrasion. Older mums will benefit from SkinBase’s Collagen Lift.
Promote ‘mother and daughter’ packages. Allow for appointments to run at the same time. Include free add-ons for extra value when booking together. Gifting an experience they can share together will make it memorable. They are likely to keep them coming back for more!

Team Up Locally

Only targeting women means you are missing half the potential market.  Think about joining forces with a business that also targets men – it could be a local barbers or gym. Ask them to promote your Mother’s Day special for you so men purchasing for their children or their own mothers know about you. Reach out to local businesses to join you to craft bespoke gift baskets especially for mums. You could include retail product samples or treatment vouchers. Post it all on social media to promote your sponsors – and encourage them to do the same.

Salon Event

Host a salon event for mums – advertise it as a little ‘them-time’. Encourage your existing clients to bring their mothers in and offer both a discount. Offer a welcome drink and some flowers to make them feel special. If you are running promotions, always make the terms and conditions very clear.
Make your Mother’s Day marketing meaningful and it can become one of your most profitable days of the year. It is a great opportunity to treat your existing clients – and reach the mothers (and grandmothers) of your loyal customers.

Become a Therapist

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”