Marketing for Mother’s Day 

Mother’s Day is fast approaching, and there are lots of ways you can use this special day to promote and market your treatments! Read on for our advice and recommendations on how to get Mums through the door.  Change your target market In the run-up to Mother’s day, you have a different target than usual; you need your marketing to be seen by the partners of your clients, who’ll be buying gifts on behalf of younger kids, and also older kids, who will be able to buy gift vouchers for their Mums. Buying a beauty salon gift voucher for their Mum is something that a surprising number of teens opt for! You’ll also want to make sure your clients know about any offers you might be doing during this period so that they can treat themselves or tell their partners/kids about it. So, how can you reach these different groups, and make sure that everyone who needs to, knows about your great offers and services? Here are a few ideas: Window and pavement displays – Make sure that they are Mother’s Day themed, and mention gift vouchers, or any offers you’re doing so that anyone walking around looking for a present for their mum can’t miss it!  Talk to other clients – If you do other treatments of beauty services in your salon, such as hair or nails, make sure your clients know that you’re offering skin treatment gift vouchers (and offers, if applicable) for Mother’s Day. Make a special gift…

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Mother’s Day is fast approaching, and there are lots of ways you can use this special day to promote and market your treatments! Read on for our advice and recommendations on how to get Mums through the door. 

Change your target market

In the run-up to Mother’s day, you have a different target than usual; you need your marketing to be seen by the partners of your clients, who’ll be buying gifts on behalf of younger kids, and also older kids, who will be able to buy gift vouchers for their Mums. Buying a beauty salon gift voucher for their Mum is something that a surprising number of teens opt for! You’ll also want to make sure your clients know about any offers you might be doing during this period so that they can treat themselves or tell their partners/kids about it. So, how can you reach these different groups, and make sure that everyone who needs to, knows about your great offers and services? Here are a few ideas:

  • Window and pavement displays – Make sure that they are Mother’s Day themed, and mention gift vouchers, or any offers you’re doing so that anyone walking around looking for a present for their mum can’t miss it! 
  • Talk to other clients – If you do other treatments of beauty services in your salon, such as hair or nails, make sure your clients know that you’re offering skin treatment gift vouchers (and offers, if applicable) for Mother’s Day.
  • Make a special gift voucher for Mother’s Day – Even if you use online/email gift vouchers, why not have it redesigned to reflect the special day, with a floral or spring-inspired background?
  • Social advertising – Times where you want to reach a group of people who wouldn’t normally follow you, it’s a good idea to set aside a bit of budget for advertising. Make the posts focused on the availability of gift vouchers for Mother’s Day. If you know anything about teenagers then you’ll know they love Snapchat, maybe it’s time to get a handle on some new social media and appeal to the next generation directly?

Make your content mum-focused

Attract new clients by sharing relevant advice and tips online – on your website, emails, and social media. You could share advice about dealing with post-pregnancy skin, how to care for exhausted skin, how to streamline a skincare routine for hectic mornings, or how to tone up pelvic and stomach muscles, or even the importance of sun care for the whole family – whatever’s relevant to your salon and treatments!

One thing to remember…

It’s a very sad thing that for some women, Mother’s Day is one of the most painful days of the entire year – in particular, those who’ve lost children or are fighting fertility problems. When you write your social media posts and emails, try to make sure that you mention the words ‘Mother’s Day’ in the text part of your post, and in the subject line of your emails. That way, those clients can avoid seeing painful reminders by muting keywords, scrolling past, or simply not opening your email. We also recommend adding some non-Mother’s Day themed content to your social media calendar too, so that this group of clients don’t miss you! 

Do a little something special 

Whether it’s a discount on Mother’s Day gift vouchers, or a mini box of chocolates when they come in for their treatment, a Facebook competition or a Mother’s Day Instagram giveaway, mark the occasion and use it to drive clicks to your social and website!

image:istock.com/Melpomenem

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”