Know your client’s skincare needs

How to narrow down your clients’ skincare needs and help them get the skin they want. If you don’t know what skin concerns your clients have, just ask!

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What do they need?

If you don’t know what skin concerns your clients have because they just come in for their waxing or nails or you’re stuck in a routine of talking about your holidays or how much chocolate you ate over Easter then you need to start engaging your clients in conversation that is going to be profitable for you. As your clients’ skin and beauty expert you should be talking to them about what products they are using, how they are or aren’t working and how you can help them get results and the skin they want.

Have the answers

SkinBase IPL Advanced therapies have a number of different applications for skin issues if you are offering these treatments it is up to you to make sure the client is informed about what is available. Make sure you have the answers to their questions and if you come across an objection from a client, learn how to handle these for the future. Often an objection isn’t your client saying no, it is simply that they don’t yet have enough information to say yes. Don’t be afraid to ask again at a later date and provide your client with the information that they need in the mean time to make an informed decision. This could be a leaflet, consultation, a case study example from another client, or all of these things. Help your client say Yes!

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”