How To Market Skin Treatments to Men 

Male grooming is becoming destigmatised. More men than ever are investing in skincare. Market your skin treatments to men.

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Consumers and brands now understand that skincare is for everyone. Male grooming is becoming destigmatised – and as such, more men than ever are investing in skincare. This is the ideal time to figure out how to market your skincare treatments and products to men too (if you haven’t already). With SkinBase, marketing skin treatments to men has never been easier.

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Short Term Focus

On the whole, men have a “short term focus” when it comes to skincare. They  live and shop in the now.  They want to understand the purpose and value of a treatment or a product. What does the treatment do for the skin? What problem is it solving in the moment? Why it is beneficial/useful? When answering these question, men want to receive clear, straightforward information so they can make their decision. They will appreciate information that is backed up with evidence. If you are marketing SkinBase treatments to men, don’t forget to use the ‘before and after’ images from the SkinBase Transformation of the Year competition. These will offer proof of treatment results.

MD for Men

SkinBase Microdermabrasion is an effective, versatile treatment. It is ideal for exfoliating thicker, rougher skin which men have due to the greater presence of androgens. When promoting MD for men, think about how a treatment can benefit the skin.
During the treatment, aluminium oxide crystals blast onto the skin. It is then vacuumed away. This two-step process allows the pores to be cleared and unclogged. Dead cells, dirt and debris disappear resulting in instantly rejuvenated skin. The treatment encourages cell renewal for a refreshed appearance. Meanwhile the vacuum action encourages the lymphatic drainage process. This reduces sebum levels and prevents acne.  MD also prepares the skin for shaving because bacteria and debris stuck around the beard can be removed from the skin. It allows for a closer shave and a reduced risk of ingrown hairs and razor burns.

SkinBase Collagen Lift 

This is a powerful, effective treatment. It is an excellent alternative to invasive treatments that require a long-term focus due to downtime. When promoting CL for men, think about how a treatment can benefit the skin.
During treatment, a ceramic handset circles across the skin.  This gives powerful waves of radio frequency energy. The energy penetrates deep into the skin in the form of heat which  triggers an instant healing response. The response floods the treatment area with new collagen to rejuvenate the skin. It boosts Hyaluronic Acid and elastin at the same time. Skin hydrates and benefits from a more even skin tone.

SkinBase IPL

This hard-working and effective treatment is suitable for a range of skin concerns that affect men.  When you promote IPL for men, think about how a treatment can instantly benefit their skin.
During an IPL treatment, wavelengths of light target the skin. The lights penetrate to the second layer of skin to treat problems like acne and unwanted hair. During an IPL acne treatment, different coloured lights target skin to solve a specific problem. The red light targets the overactive sebaceous glands, minimising oil production. The yellow and green lights destroy bacteria and boost collagen within the skin to heal acne symptoms.

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Book a Trial of SkinBase™ Collagen Lift

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
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Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”