How much? That’s Cheap. What’s wrong with it!

Staying afloat during a pandemic means getting to the heart of what keeps clients coming back time and time again. Is it the standard of facial? This probably plays a part but it’s not what sets you apart from the competition in a crowded market and neither come to think of it is the price.

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Staying afloat during a pandemic means getting to the heart of what keeps clients coming back time and time again. Is it the standard of facial? This probably plays a part but it’s not what sets you apart from the competition in a crowded market and neither come to think of it is the price.

How much? That’s Cheap. What’s wrong with it!

Think about it, if you see something that seems too cheap, say a piece of furniture, what assumptions do you make about its quality? Your expectations for it are lowered by the low price and you might even ask what is wrong with it. The same goes for your treatments. Set a high price for your treatments and people will assume a level of quality and service that reflects that price. 

Make it an experience

Clients are rarely motivated to change salons because of cost or the quality of the actual service being carried out. They are however motivated by how you make them feel. Visiting your salon needs to be an experience that gives clients something that makes them feel good. Therefore, if we are intending to charge higher prices (we think you all should) let’s take a look at a few of the ways we can make sure our business can command this high price and keep clients loyal.

Start at the beginning – On the phone and at the door

This may very well start on the phone and so ensure that this is answered in a professional and friendly manner or there is a professional voicemail which clearly states when you will be back in touch. Be specific and make sure you do as you say. From the moment a client comes into your salon, do everything you can to make them feel welcome and valued. Make sure to greet the client as soon as possible, not greeting your customer in a timely manner can leave them feeling a bit unloved and a bit underappreciated. It is the small things that can help to set your business apart from any other business offering the same or similar treatments. Don’t give your clients a reason to go elsewhere. Make sure your service keeps those clients returning.

Keep it professional

Get ready. Be prepared. Be well organised and prepared for your client’s arrival so that you display a calm and confident exterior. This will instil both confidence in you as a therapist and in your professionalism, remember to smile and be positive. Make sure all your employees are aware of your expectations for service and attitude.

Consider the Small Touches

Warm towels, taking a coat, asking your client’s preference of drink (or knowing it if they are a regular -but still check!), checking if they need a top-up drink, checking they are warm and comfortable, think about your client and what you can do to make their experience as enjoyable as possible.

Cleanliness

It goes without saying but your salon should sparkle and shine. Every inch of it, try to look at it from the client’s perspective. Enter the salon as your client, what are they seeing? Cast your eye around, check door handles, front of desks, under counters, mirrors, chairs, product displays, make sure they gleam!

Appearance

Make sure the outside is as attractive as it can be, this will be the very first impression of your business before the client even sets foot inside. Try to make it as inviting as possible. Remove any weeds, brush regularly, make sure the paintwork is in good repair, windows clean, window display looking great. This is your chance to ‘Wow’ your clients, make it count.

Stay positive when with your clients

Remember clients come to you for an enjoyable experience. Try to avoid Covid talk if possible, concentrate on the positives and transport clients away from the worries they might have. It is a difficult time for everyone therefore let’s remind clients why they love coming to us.  

image:istock.com/TonTectonix

 

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”