Father’s Day Marketing Ideas

June can be a slow month in-salon so make the most of Father’s Day marketing opportunities. With the whole beauty industry moving towards gender neutrality, Father’s Day is an excellent time to focus on men’s personal care and appearance. It is the ideal time to showcase the treatments you have on offer for men all year round. Male Grooming Make sure your clients are aware of your male grooming options. Male clients have to go somewhere all year round, and it could be you! So, make it clear you offer these treatments all year. Why not make the whole week leading up to Father’s Day a week with offers and specials to suit every type of dad? Appeal to Women and Children This Father’s Day remember your audience is not only men. Focus your marketing efforts wider than that so they appeal to those gifting on Father’s Day. Women are the main buyers of Father’s Day gifts, so target them in your advertising. Tempt them with a discounted treatment for dad if they spend a certain amount on themselves! Appeal to children too. Make sure they have something tangible to give dad. Think about how your vouchers are presented – presentation matters for gift-givers. Social Media Use social media to your advantage. Think about Giveaways, ‘How-tos’ and Tips. Share examples of previous work and keep your clients informed. Show off your gift bundles on Facebook, Instagram and Twitter to maximise sales and revenue. This helps your clients with gift ideas.…

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June can be a slow month in-salon so make the most of Father’s Day marketing opportunities. With the whole beauty industry moving towards gender neutrality, Father’s Day is an excellent time to focus on men’s personal care and appearance. It is the ideal time to showcase the treatments you have on offer for men all year round.

Male Grooming

Make sure your clients are aware of your male grooming options. Male clients have to go somewhere all year round, and it could be you! So, make it clear you offer these treatments all year. Why not make the whole week leading up to Father’s Day a week with offers and specials to suit every type of dad?

Appeal to Women and Children

This Father’s Day remember your audience is not only men. Focus your marketing efforts wider than that so they appeal to those gifting on Father’s Day. Women are the main buyers of Father’s Day gifts, so target them in your advertising. Tempt them with a discounted treatment for dad if they spend a certain amount on themselves! Appeal to children too. Make sure they have something tangible to give dad. Think about how your vouchers are presented – presentation matters for gift-givers.

Social Media

Use social media to your advantage. Think about Giveaways, ‘How-tos’ and Tips. Share examples of previous work and keep your clients informed. Show off your gift bundles on Facebook, Instagram and Twitter to maximise sales and revenue. This helps your clients with gift ideas. Consider running a competition for ‘Dads and Daughters’ – they can send photos in to win a Father’s Day prize.

Gift Sets

Curate gift sets with your retail products. Group them by “type” of dad (Eg. Outdoorsy, focus on SPF and sun protection). Make them easy to browse and buy. Labels and prices must be visible and at eye level. Make it as easy as possible for those gifting to choose the right products.

Promotions

Offer a promotion. Perhaps ‘Bring dad for a treatment and get a percentage off’. This gives fathers and their children a chance to spend quality time together. Give vouchers during the treatment to encourage loyalty – and bring them back in the future. Take the opportunity to make new clients permanent ones!
Father’s Day is a great opportunity to get more guys through your door. So what are you waiting for? Ramp up your Father’s Day marketing now.

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before and after skinbase hydro rebecca willshee nail and beauty specialistbefore and after skinbase hydro rebecca willshee nail and beauty specialist 2
Acne & Acne Scarring, Hydro

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”