Celebrate International Women’s Day on March 8th 2024. It is a great opportunity to emphasise the social, economic and political achievements of women worldwide. We want to forge a future built on equality, and you can get involved.
Celebrate International Women’s Day
If you choose to celebrate International Women’s Day 2024, the aim this year is to inspire inclusion, with a range of relevant missions:
- To forge inclusive work cultures where women’s careers thrive
- Celebrate achievements
- Celebrate women creatives
- Elevate visibility for commercial projects and commissions.
Skin Health
A good one to focus on in your salon business is: “to assist women to be in a position of power to make informed decisions about their health”. Skincare is an important aspect of health and wellbeing. Skin concerns can become significant problems – and signs of ill health often show up on the skin. Read on for the best way to help your clients to make informed decisions about their health.
Educate
When you celebrate International Women’s Day, and all year round, you can offer all the answers your clients need to understand how a treatment may help them. Explain why it is (or isn’t) right for them, manage their expectations and inform them on how they should be looking after their skin. Make sure they know the range of skincare options available to them.
Communicate and Listen
Communication is a two-way process. Communicate with your clients and listen as they talk to you. Then you will understand their needs and be able to advise them about the best treatment for their skin. Communicate through the entire process. As their course progresses, and as they move between treatments, communicate the changes you can see. Encourage them to document the changes they see (and the ones they feel). Keep the channels of communication open throughout their course.
Have an In-depth Consultation
The consultation is crucial. Consulting in depth gives clients the power to decide if they think the treatment is right for them. Use the consultation to make sure they understand the treatment process. You can recommend alternative treatment options based on your knowledge of their needs.
What to Avoid
Avoid making it all about selling when you celebrate International Women’s Day. You should aim to achieve something more than just new clients. Be sensitive around all topics and aim to be as sincere and professional as possible. Always avoid any gender stereotypes. This way you will successfully celebrate International Women’s Day with all your clients.
