Building a Client-Centred Skincare Consultation Process

The client consultation is your opportunity to build trust. Read on to find out more about building a client-centred skincare consultation.

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The client consultation is your opportunity to build trust and a relationship while working out exactly what your client’s skincare goals are. It is the foundation of a successful beauty experience. Take the time to learn as much as you can about your client and their life(style). This will help you determine what they hope to achieve and how to help them realise their goal. You can also make sure they have realistic expectations. Read on to find out more about building a client-centred skincare consultation process.

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Many therapist shortcut this step – to save time or because they want to get on with the treatment – but don’t. What is their skin care routine? Knowing this can also help you to retail your products. Are their products working for them and if not, what can you suggest? This is your chance to offer exceptional customer care – but it will also breed long-term customer loyalty.

Building a Client-Centred Skincare Consultation

Read on to find out how to build a client-centred skincare consultation

Welcome and Listen 

Have a welcoming atmosphere and actively listen to client concerns. Ask open-ended questions so you understand your client’s skin needs but also their hopes and concerns. Creating a deeper level of trust and understanding is essential for a personalised experience.

Skin Analysis

Conduct a thorough skin analysis so you understand their skin concerns and needs. This should be a meticulous process performed in a well-lit environment. Look for signs of pigmentation, redness, enlarged pores and fine lines and wrinkles. Touch their skin softly to assess texture and elasticity. Keep an eye out for dryness or oiliness. Combining visual observation with touch will help you to create a skin profile to help customise the best treatment options. 

Lifestyle

Take a holistic approach and discuss lifestyle factors. Ask questions about their diet, exercise and skincare routine. Do they use sun protection and are they stressed out? How do they describe their skin? Listen to everything they say and analyse their answers. 

Create a Plan

Answer any questions they may have to nurture client understanding. This will help you to set realistic expectations and to create a customised plan for each client. What treatment should they have and why? How many sessions should they start with? Is a course the best option? Be clear so they understand what and why. How can they take an active role in their skincare at home? The consultation should be an opportunity to educate them and prescribe the best way forward to help them reach their skin goals. 

Client-Centred Skincare Consultation

Don’t underestimate the power of a client-centred skincare consultation. This attentive approach will cement the relationship – and help you to create a deeper connection with each and every client. 

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Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”