While many business owners may see any client as a financial gain, this isn’t always the case. It can be difficult to draw in the type of clientele that you would really like, but with some minor changes and a positive attitude, it is possible.
Often, the type of client you attract is down to the overall look and feel of your salon, as well as the services you offer. If the vibe is off; décor dated or old and tatty, staff unenthused and just doing the minimum, it can put clients off. Thus giving your competitors free reign to take these clients.
Are you looking to promote a specific service? Would you like to increase your profits? Is it time to specialise in more upmarket treatments? If you answered yes to any of the above, it’s time to make some changes. Read on to find out more.
Set the Mood
Of course, your clients will be drawn to your salon because of your great range of services, but sometimes, what you offer may not be enough. If you aren’t getting the clients that you desire through the door, it may be time to refine your salon vibe.
The look, feel and atmosphere of your salon is important for attracting and keeping the right kind of clients as well as elevating your business to stand out from the competition.
Cover all Bases
Do you offer nice little extras? Going the extra mile can really pay off.
- Consider offering proper coffee from a machine instead of instant coffee from a jar.
- If you offer holistic services, it may be worthwhile offering only vegan and cruelty-free options when it comes to your services.
- Offer up-to-date magazines that are geared towards the interests of the clients that you want.
Decide on a Theme and Stick with It
It’s important to take the time and effort to reflect the lifestyle your clients aspire to. For example, if you want a chic salon, ensure this vibe is felt throughout, from the crockery tea and coffee served to the chair your client sits on. If you want more of a homely feel, invest in comfy couches, cushions and some home comforts such as flowers or candles.
Dazzle with Your Window Display
Your shop front is the ideal place to show off the personality of your salon and offer potential clients an insight into what you offer. If you’re stuck for ideas, check out Pinterest or if you have more cash to splash, consider enlisting the help of a visual merchandiser.
It’s Worth It
It may seem like a lot of hard work, but if you want to attract the right clientele, you must take steps to up your game and make changes to your salon. Start small if it works better for you. Just know, all that you do will pay off in the long run when you have your ideal clients using your services time and time again.
Image:istock.com/Explora_2005
