5 Questions to Ask Before Investing in a New Salon Treatment

New treatments can attract more clients and set you apart from competitors. However, not all treatments are worth the investment. So, here are 5 questions to ask before investing in a new salon treatment.

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As a salon professional, staying ahead of the latest trends is key to maintaining a competitive advantage in the saturated market. New treatments can attract more clients and set you apart from competitors. However, not all treatments are worth the investment. So, here are 5 questions to ask before investing in a new salon treatment.

1. Is There Genuine Client Demand for This Treatment?

Understanding your target audience is the foundation of any successful business. Are your clients primarily young adults, focused on prevention? Or are they more mature, and expecting remedial skin treatments? Knowing your core market and having a ‘client persona’ in mind will help you to determine if there is client demand for a new salon treatment you are considering introducing. Before investing in the new treatment, you can assess whether your clients will buy in it. This can be as simple as surveying your existing clientele to see if they’re interested. Sometimes, clients will directly ask for a treatment they’ve seen elsewhere, but other times, it’s up to you to introduce them to something new. Make sure there’s a solid customer base ready to try it before making a commitment.

When partnering with SkinBase to offer a new treatment, we provide you with a marketing pack in advance of your training, allowing you to gauge client interest without making a full investment upfront. You also have the opportunity during your 2 week free trial to ensure the treatment is the right fit for your business. If not – you can return it at the end of your trial at no cost to you! Find out more here.

2. What Are the Costs of Equipment and Training?

Investing in a new salon treatment often means purchasing equipment, products, and training for you and your staff. These upfront costs can be significant, so you need to consider the long-term return on investment. Make sure you thoroughly research the costs involved in the new investment.

The SkinBase Mission is to help beauty professionals to offer the latest in beauty technology at an affordable price, whilst providing the professional training, marketing and support you need to succeed. With a SkinBase Pay as you Go partnership, you can easily invest in new technology without high upfront costs, with a 2 week free trial, free training and support included. We also include the SkinBase Essentials product range, so you have everything you need to make a profit from day 1.

3. What Do I Already Offer?

Before bringing in a new salon treatment, it’s essential to evaluate your existing services. Are you already offering a range of options that cover the basics and the trends? If your current menu is strong and diverse, consider how this new treatment would complement what you already have. Does it fill a gap or address an unmet need? Sometimes, less is more. Overloading your service menu can dilute your salon’s focus and confuse your clients. However, introducing a treatment that enhances your existing offerings can add value.

At SkinBase, we understand the importance of adding value. Our latest offering is the new SkinBase Hydro handset – which attaches to the existing SkinBase Microdermabrasion machine so you can add value to your previous investment and welcome a new era of skincare perfection for your clients. Find out more here.

4. How Will I Market a New Salon Treatment?

Even the most incredible treatment won’t succeed without proper promotion. Before adding a new salon treatment, consider how you’ll market it. Will you offer special launch promotions? Which online and offline platforms will you use? How will you educate your clients about the benefits of the treatment? A strong marketing plan that considers the customer journey and includes both online and in-salon strategies will ensure the new treatment gets the attention it deserves.

At SkinBase, we are here to help with all aspects of a new treatment, and will do everything we can to help make your business a success. We offer comprehensive marketing support right from the very start, and follow this up throughout the year to help you consistently drive sales. This proven marketing is invaluable to help you launch a new treatment and grow your business. To ensure continuing success, you will also receive a wealth of monthly marketing tips, images and more which are sent via email.

5. How Will This Treatment Impact My Bottom Line?

Even if a new salon treatment seems appealing, it won’t be worth the investment if it negatively impacts your profitability. Ask yourself if this service is going to bring in enough revenue to justify the costs of materials, equipment, and time. Consider your pricing strategy—can you price this treatment competitively while still covering costs and making a profit? You should also consider whether the treatment will take a lot of time. A service that takes hours but doesn’t bring in enough revenue could reduce the number of other clients you’re able to serve during that time. In contrast, treatments with a high profit margin that require minimal time may be a better choice.

The SkinBase range of non-surgical, non-invasive treatments can be done in as little as 30 minutes, and offer high profit margins, so you can boost your profitability when you partner with SkinBase. The SkinBase All You Can Eat “AYCE” contract is our latest PAYG offering. 1 set weekly fee, 3 treatment machines and UNLIMITED treatments to give you the best profit margins for your business.

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Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”