A Guide To Salon Skincare Retailing

Retail is important for you – and for your client. Read on for the SkinBase Guide to Salon Skincare Retailing.

believe in skinbase: salon skincare retailing
Download Professional Guides

Retail is important for you – and for your client. For you, it helps to improve the profitability of your business. You will also develop relationships through personalised recommendations and satisfied clients. For clients, they get the best homecare to maximise their treatment results. Read on for the SkinBase Guide to Salon Skincare Retailing.

Win a Caribbean holiday!

… with the Skinbase™ Transformation of the Year competition.

transformation-2025 logo

Retail Relevant Products

The easiest products to retail are those that are relevant to your treatments. For clients on courses of SkinBase treatments, you can retail the SkinBase Essentials skincare range. Call the office to stock up! Over seasonal periods (Christmas, Valentine’s, Mother’s Day) you may want to offer a limited range of gift sets. These can be less relevant to your treatments.

Choosing Brands

Remember, the brands you put in your business via retail are the brands that clients are going to associate with your business. Always choose brands that are a good fit for your business and reputation.  Only use reputable companies – professional only brands will help you to cement yourself as an expert to clients. 

Stay Knowledgeable 

Knowledge is key. Knowledge sells and boosts confidence. Make sure you are well informed about any products that you sell, and also what is trending. This will help you to still meet client needs with alternative options. During their treatment, explain your product choices to the client at every stage. Why do they need that particular cleanser? Why should they always use SPF? This will help the decision-making process for clients at the till. 


Top Tips:

  • Less is more. Too many options will result in zero purchases. Clients want you to use your expertise to recommend products that will improve their experience and results. Less is also more when it comes to how many of each product you have out on each shelf. Don’t have them too full for a more premium feel. 
  • Group products into collections with your target customer in mind.  Have the SkinBase range together, so clients looking to enhance their skincare can see what is available for each step of their routine. Otherwise they will just be browsing cleansers or moisturisers.
  • Encourage browsing. Clients are more likely to want products that please their senses. Let them see, touch and even smell products if possible. Avoid having products on high shelves or locked away in cabinets.  
  • Have clear product signs. State what the product is and how much it costs. Most clients would rather not go ahead with a purchase unless it is obvious.  
  • Finally remember, when arranging retail – eye height is buy height. 

Salon skincare retailing can be a great way to increase your salon profits. Your clients will also be using the best quality products for their skin.

Sign Up for your FREE SkinBase Microdermabrasion Trial

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.

Book a Trial of SkinBase™ Collagen Lift

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.
unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”