Salon summer marketing – what is the best approach? Summer is all about sunshine and holidays – but it can mean less footfall through your door. The good news is salons can attract customers by offering services that make the most of the season. You can avoid a summer slump with some clever summer marketing.
Salon Summer Marketing
Get your customers in the mood for holidays with some fun in the sun ideas – summer promotions are the answer. As the temperatures rise and the days get longer, clients want to prep themselves for their holiday. Focus on appealing packages – aim to add value rather than to reduce prices.
Use summer event packages to get clients in the door. Here are a few ideas:
1. Festivals
Offer your loyal clients a smooth complexion in advance of the festival season. For minimal effort, low maintenance skincare is the best thing you can offer for a fuss-free festival season. Prepping skin for a festival means your clients will need little to no makeup. Microdermabrasion is the best way to prep for effortless summer skin.
2. Prom/Graduation Ball
Consider offering student discounts. Suggest a ‘Bring-a-friend’ offer with a percentage off both treatments. Think about skincare as a good base first. Then makeup, hair and nails. Get feet ready for revealing high heels with a SkinBase microdermabrasion pedicure offer!
3. Graduation
This is another opportunity to get students through the door. They want to look and feel their best for their graduation ceremonies. Entice them with a special offer to prep their skin for the big day. Check the date of any local university’s graduation ceremonies and target ahead of time with flyers and on social media.
4. Summer Holiday
Everyone wants to look and feel their best in time for the summer holidays. Focus on skincare. Encourage your clients to sort out their summer skin, treat any insecurities and boost their confidence. Don’t forget about the manicures and pedicures! Feet have been hidden for months. This is the time for some serious skin softening in preparation for sandal season. A Microdermabrasion pedicure will make your client’s skin super soft and summer-ready. For clients needing a little skin tightening offer Collagen Lift.
Display summer-themed products and essentials to boost your retail sales. Consider adding some summer products to your retail display. Throw in some flipflops or funky beach towels – and make your salon feel summer ready too. Summer sales figures can seem slow at times, but if you focus on your summer marketing your beauty business won’t suffer.
