In today’s beauty industry, clients are seeking more than just basic facials or standard skin care services. As a beauty professional, staying ahead of trends and offering innovative services is key. One of the most in-demand services currently is advanced non-surgical skin treatments. From anti-aging solutions to acne scar reduction, these treatments offer significant benefits to both clients and salons alike. So, here’s why you should offer advanced non-surgical skin treatments.
High Client Demand
If there is one thing that clients want, it is results. While traditional facials can be relaxing, clients are increasingly drawn to treatments that deliver more noticeable, longer-lasting improvements to their skin. With the rise of social media and beauty influencers promoting ‘perfect’ skin, the pressure to achieve visible results has grown. Non-surgical treatments like microdermabrasion, chemical peels, and radio-frequency address common skin concerns such as fine lines, pigmentation, and acne scars, making them highly appealing to clients.
Non-Invasive Yet Effective
Non-surgical treatments provide impressive results without the risks, costs, or downtime associated with cosmetic surgery. These treatments allow clients to improve the appearance of their skin without the need for invasive equipment or lengthy recovery periods. Treatments such as Microdermabrasion or Intense Pulsed Light can smooth the skin’s texture, reduce the appearance of wrinkles, and rejuvenate the complexion. Offering these services positions your business as a modern, advanced salon where clients can achieve the results they desire, comfortably and conveniently.
Boost Your Salon’s Revenue
Adding advanced non-surgical skin treatments to your salon’s menu can significantly increase your revenue. These treatments often come at a higher price point than standard services. They also require multiple sessions for optimal results, which leads to repeat business. Clients who receive high-tech treatments are more likely to invest in professional skincare products, increasing product sales at your salon. When you partner with SkinBase, you can also retail the SkinBase Essentials range to clients. Maximise client results and ensure an additional revenue stream for your business.
Attract a Broader Client Base
By offering advanced treatments, you’ll attract a wider variety of clients, including those who may not typically visit a salon. Clients who are interested in medical-grade treatments but want a more relaxed, spa-like environment often prefer salons that offer non-surgical treatments over clinical settings. This opens up your business to new demographics, such as people looking for anti-aging solutions or those seeking treatments for specific skin conditions.
Position Yourself as an Expert
Providing advanced skin treatments enhances your credibility as a beauty professional. Clients will view you as an expert who is capable of delivering results and staying up-to-date with the latest advancements in skin care. By investing in the proper training and certifications, you can ensure that you and your staff are qualified to offer these services, which helps build trust with clients. Plus, word-of-mouth referrals from satisfied clients can significantly increase your client base.
Non-Surgical Treatments Are the Future of Beauty
The shift towards non-invasive procedures isn’t a trend—it’s the future of the beauty industry. As more clients become health-conscious and wary of surgical risks, they will continue to seek non-surgical alternatives. By offering these treatments now, your salon will be positioned at the forefront of this movement, and you’ll be able to grow with the market.
Become a SkinBase Therapist
Working with SkinBase is risk free and requires £0 investment to get started. SkinBase are the leading supplier of beauty machines for salons in the UK. We currently offer Microdermabrasion, Intense Pulsed Light (IPL) and Collagen Lift (CL) Treatment machines, which also enable you to perform the SkinBase Hydro and Collagen Lift ULTIMATE treatments. With a two week free trial, and Pay as you Go plans available, partnering with SkinBase has never been easier.