When starting any business, it can be difficult deciding what to call it, after all, it’s your baby and you want to get it right. You want to think of something unique that stands out from the crowd but also a name that doesn’t need explaining.
The name you choose for your beauty business will be the thing you’re known for, the thing you want people to talk about, and the very first thing a prospective client sees when they come to your business. It’s vital to take the time to come up with a name you love as you’ll hopefully be using it long into the future.
Let the Name Tell the Story
When naming your business, use words that explain what you do. For example, depending on the products and services you offer, you should consider including words such as:
- Beauty
- Natural
- Hair
- Bespoke
- Hair & Beauty
- Skin
You want the name of your beauty business to instantly let a prospective client know what you offer and what your business is about. Always remember that if you need to explain the name to even one person, it’s not working, so think again.
It’s also important to avoid being too specific. For example, if you choose to call your business something like ‘City Nails’ (or something along those lines), you’re limiting yourself when it comes to branching out in the future if you decide to offer other services.
Do Your Research
You want the best name out there and one that suits your style and services (both personally and professionally). However, it’s essential that you conduct competitor research to ensure that you’re not naming your business after one that already exists in the local area.
If, for example, you’re based in Leeds and decide on a name that’s similar to a business in Glasgow, this won’t matter too much as you’re not in direct competition. But it will cause confusion and bad relations if you decide to name your beauty business after an already existing local business.
What Do You Want to Portray?
Only you will know how you want to come across and how you want to be portrayed. This is why the wording of your business name is so important. For example, do you class yourself as a clinic, a salon or even a beauty bar? You must have a clear vision of your identity before creating your persona.
If you’re a visual person, it might be easier for you to create your logo (minus the name) to inspire you. It’s always advisable to enlist the help of a professional when it comes to creating your logo or other visual elements of your business, you want it done right.
Get the Ball Rolling
Sometimes, the best thing to do is to get brainstorming ideas and start jotting ideas and potential names down. Getting involvement from friends, family, even strangers can be hugely insightful.
If you already have clients, ask them what comes to mind when they think of you and your business. If all else fails, and usually as a last resort option, you could use a random name generator. However, while many business owners don’t tend to opt for the suggestions they produce as a final name, these online tools can actually be very beneficial in the early stages of helping you come up with ideas.
image:istock.com/EtiAmmos
