As spring approaches, one thing is certain: it is almost wedding season! With our wedding season salon marketing, you can elevate your business and treat the whole wedding party to better skin.
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Wedding Season Salon Marketing
Wedding season generally runs between May and October in the UK. Usually, there is a peak of popularity at the height of summer, between June and August. From the moment a couple gets engaged, to their honeymoon glow, there are a variety of opportunities to provide targeted, personalised treatments.
- Engagement Phase (18+ Months Before)
- The ‘Countdown Begins’ Phase (12 Months Before)
- The ‘Halfway to “I Do”’ Phase (6 Months Before)
Engagement Phase Marketing Ideas
Newly engaged clients are looking to glow at their engagement party. They want perfect hands to show off their rings, and a radiant complexion for their engagement photos. With the range of SkinBase Treatments available to you, you can give this to them. They have time to:
- Reduce unwanted hair with SkinBase IPL
- Banish acne with SkinBase Microdermabrasion
- Smooth ageing skin with Collagen Lift
- Achieve brighter skin with SkinBase Hydro.
Marketing Idea: The “Just Said Yes” MD Mani Package – offer a special mini course of SkinBase MD to rejuvenate the hands.
If you want to focus your wedding marketing on engaged clients, and treat their concerns with Microdermabrasion, Hydro, Collagen Lift or IPL, become a SkinBase Therapist today!
Countdown Begins Phase Marketing Ideas
At the 12 months-to-go mark, body treatments will be in demand, as dress and suit shopping begins. Brides will be looking to achieve smooth, unblemished skin so they can say yes to the dress! As the wedding party is selected, and the bridesmaid ‘proposals’ occur, you can extend your wedding season marketing to the Maid of Honour, the Best Man, and the Mothers too.
Marketing Idea: The “Say Yes to the Dress” Package – Offer a course of SkinBase treatments to banish skin concerns across the body that are preventing brides from saying yes to the dress.
Halfway to I Do Phase Marketing Ideas
With 6 months to go, clients will be organising hair and makeup trials as the wedding planning continues. Wedding invites will have been received, and clients with specific skin concerns will be looking to get started with a skincare plan.
Everyone knows the best makeup look is the one with a flawless base. So, encourage clients to invest in a course of resurfacing treatments, such as the SkinBase MD or SkinBase Hydro, to achieve a smooth base.
Marketing Idea: The “Halfway to I Do” Skin Evaluation & Personalised Treatment Course – offer a bride to be a special, personalised package, including a free skin consultation, as the big day approaches.
For more seasonal marketing tips, and to access confidence-boosting treatments for your client, become a SkinBase Therapist today.
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