In today’s digital-first world, social media is one of the most powerful tools a business can use to build & grow its brand. However, we understand that it is not easy. So, whether you’re just getting started with your business social media or you’re looking to polish your online presence, our Social Media Guide is here to make it easier.
SkinBase Social Media Guide
Inside the SkinBase Social Media guide, we’ve compiled answers to some of the most common questions that come up when creating effective content. Find out what you should be including in your bio, what size your posts should be, how to create a professional presence and more!
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The SkinBase Social Media Guide has been created by marketing professionals. You can boost your business and maximise your online presence with our top tips. Download the guide for free here and set your business up for success.
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Sneak Peak: What Should I Include in my Bio?
Your Instagram bio is often the first interaction a potential customer has with your brand. You only have 150 characters (25-30 words), so make them count! To update your Instagram bio, go onto your account and click ‘edit profile’ button. There you can edit your bio, any links and your public business info. In the SkinBase Social Media Guide, tips for your bio includes:
- What Do You Do? Your bio should clearly communicate your core services or products so there’s no confusion.
- Where Are You Based? For service-based brands, location is often a deal-breaker – so a clear location helps people instantly know if your business is relevant to them.
- What Do You Want Clients to Do? Your bio should also guide users on what to do next with a Call to Action and a clickable link. Your CTA tells people what to do and your link lets them do it!
