It’s important as a small business owner to be thinking of ways to improve your bottom line, but it can also be worthwhile to show your clients how much you appreciate their custom and what better way than by throwing a party!
Hosting a party at your salon can be a great way to build goodwill and bring your much loved loyal clients together to celebrate in style.
Why Throw a Party for your Clients?
A party or intimate event is an effective way to show your clients that you care about their business. Going the extra mile will make them appreciate you and your salon’s products and services.
A good customer appreciation party is also a platform for you to generate potential sales. No, you shouldn’t come at people like a salesman or try to talk people into buying something they don’t need. Instead, using this opportunity to mingle and meet new people can work wonders.
Looking for a Reason to Party?
If you don’t want to throw a party just for the sake of it, there are a few ‘excuses’ you can use to get everyone together and have a good time.
Celebrate a milestone – celebrating your salon’s anniversary is a great way to reach out to those who have used your services in the past as well as encouraging new clients to try you out.
A product or service launch – if you have recently introduced a new product or service that you want to share with the world, a party is a great method in which to do this. Use a member of staff as a model to demonstrate on or have small samples of products out for people to try.
Celebrate an occasion – there’s always a festive or seasonal excuse to party such as the Summer solstice or even a Christmas party. Keep your calendar up-to-date with upcoming popular events so you can celebrate alongside them.
Offering some drinks and nibbles are a great allure for many people, so make sure you have plenty to go around. Don’t forget that while throwing a party is all about the celebration, it can also make you money!
How to Make Money from a Party
Use this opportunity to engage with existing clients and pull in new ones. In order to increase your client database, make sure you capture the data of those who attend – only if they’re happy to provide them, of course! These details, with permission, can be used to communicate upcoming offers or new products and services
Offering samples or demonstrations can be great ways to generate interest. Doing this will allow potential clients to see exactly how something works and may even sway them into making a booking.
The most important thing to remember is that this is your opportunity to shine! Be a social butterfly and interact with all those who have taken time to attend your salon party. It could benefit you greatly in the long run…
