Sometimes it’s the little things and other times it’s the unexpected things. Spread a little joy in your salon this week on Random Acts of Kindness Day.
In a customer-focused business, Random Acts of Kindness (RAK) week is the perfect opportunity to strengthen your relationship with your clients. Surprise and delight them. Elevate your service and show your customers how much you value them – for choosing you.
Getting involved and showing your socially-conscious side has significant business benefits like:
- Increase in customer loyalty
- Better brand recognition
- Positive business reputation
- Increase in trust and sales
- Improved public image
- Attract the best talent.
The element of surprise is key. Acts of kindness are best received when unexpected.
So how can we surprise our customers?
To help get you started, here are a few questions you can ask yourself:
- What will make me and my clients feel good at the end of the day?
- Are there people in need of my services that can’t afford it?
- Who can I reward with my services?
- How can I make my loyal customers feel special?
Here are a few ideas:
Complimentary Upgrade
February is a notoriously slow month in the Industry. Do you have a little spare time in the day? Why not add a little extra luxury to your clients’ treatments?
- Add a complimentary hand massage to a manicure
- Pop a mask on and turn an express treatment into a luxury version
- Send out “Just because” discount codes
- Give a few extra stamps on their loyalty cards
- Include hand-written notes with deliveries.
- Upgrade your SkinBase treatments to luxury versions
Small Token Gift
A small treat like some chocolates, cuticle oil or some free samples will make your client’s day.
Offer them a special drink and add a little extra something to make them feel special. They will know you have thought about them and that you care. Consider sending unexpected thank-you notes to your most valued customers.
Priority Booking
If you don’t do this already it is a great way to make clients feel important. It’s also a great way to make sure those columns are booked well in advance. Consider using an online booking service and give your clients first access.
When customers think about superb customer service it is often about the little things. Making these small efforts cost a business very little – but they make a big difference in winning long-term customer loyalty.
Don’t forget to use #RAKday hashtag when you share your activity on social media.
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