Make 2022 Your Best Year

Want to make 2022 your best year yet? The difference between a mediocre twelve months and the year of your dreams could be as simple as these 4 steps…

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There is no magic formula for a successful business but successful salon owners know what to prioritise. If 2021 was good for your business, 2022 can be even better. The difference between a mediocre twelve months and the year of your dreams could be as simple as these 4 steps:

Service

Make sure your service is top notch. How do you greet your clients? Is your offering professional? Is your salon welcoming? Covid has become a convenient excuse for sloppy service in many areas of life. We can still provide excellent service while staying safe.

  • Look at ways you can improve on the service you are giving.
  • Make sure your clients always have your full attention
  • They come to you to feel amazing, make sure your customer service provides that as well as your treatment services
  • Keep in touch with your regular clients and offer complimentary services.

Remember, happy customers are repeat customers!

Image

Walk through the front door of your salon with a critical eye. If you struggle to do this, ask someone you trust to do it for you.
Is your interior calming and soothing? Spruce up the exterior with paint and plants. If it’s an option, hire a friendly receptionist to greet your clients, good front of house staff are worth their weight in gold to your business.
How is your online presence – and how is your own appearance? Do these things reflect the image you want to achieve? Keep everything fresh and up-to-date.

Communication

Communication is key to a successful business. It is top of our list here at SkinBase. Keeping clients updated is so important. Don’t leave them out in the cold not knowing what to expect. Don’t assume everyone has got the message either. Let clients know about any changes in procedure.

  • Send appointment reminders
  • Thank them for visiting
  • Let them know how to rebook
  • Remind them to rebook 
  • Send information about treatments and keep them updated with what you do – and what you offer.

Knowledge/ Expertise

There comes a point in your career where it makes sense to play to your strengths. Think about what you are good at and what makes your business unique. Become known for this.
It might feel like you are narrowing your target market… in fact you will attract and reach the right kind of customers. Becoming known as an expert in your field will help you achieve this. Then you can build a strong brand and business.
To elevate your brand it’s important to pay attention to these key areas. Then you can be sure to attract – and keep – the right kind of customers.
 
Make 2022 your best year yet!

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  • By completing this form you are agreeing to receive information from SkinBase™ by email.
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Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”