If you read our blog about getting your quiet period booked up then hopefully you’re reaping the rewards of that hard work. Certain times of the year can be quiet in the salon, traditionally after Christmas and October/November can be a quiet time before the Christmas rush. It makes sense then to have plans in place to prepare or deal with this lull. If you have a database full of clients, a phone and a spare few minutes you can make sure there are no gaps in your diary.
How to Reach Out
It might feel a bit uncomfortable reaching out to clients who haven’t visited in a while, but it’s vital to your business, and it doesn’t have to be ‘salesy’ at all. Start by writing a loose script. Jot down some points of conversation and details of deals that you have running. Think about what you can offer and consider what that client’s particular issue is and how you can resolve that. Use your knowledge of your clients to personalise your offers.
Introduce a Loyalty scheme
If you haven’t already, now’s the time to introduce a loyalty scheme. A great loyalty scheme can win the hearts of your existing and potential clients. A great loyalty scheme can be simple – schedule three SkinBase treatments, get one at half price (or alternative). Rewarding clients through a point system or some sort of a giveback will entice them back to your salon. And you can discuss this on the phone.
Don’t Be Shy
Don’t be afraid to ask your existing client base for referrals. Most of us don’t like to ask for business, but if you have a happy client, shouldn’t they spread your name around? We know that most clients will, and all you need to do is say something along the lines of, “bring a friend along next time” or “have you told your friends about us?”. It doesn’t seem like much, but it can go a long way, and word of mouth is the strongest form of FREE marketing.
Offer Free Advice
Utilise social media as much as possible by sharing your knowledge for free. For example, you could regularly put up a #TipTuesday and share some insider knowledge with your audience. At the end of each post, you should put a call to action to invite people to get in touch to ‘find out more’,’get yours now’,’only 5 in stock’.
Social media is a free and powerful advertising tool, and you can use it to create a lasting impression on your followers by sharing your work on Facebook, Instagram, and Snapchat.
Remember that the quiet periods will pass, but you must be proactive and reach out to your clients if you want them back through the door anytime soon.
image:istock.com/Szepy
