The holiday season is the perfect opportunity to maximise business and have fun! You can attract more customers with minimal effort. Now is the time to nail your salon Christmas marketing with our 7 top tips:
Salon Christmas Marketing
1. Get Festive
First things first – get festive. Decorate the salon, have fun and have festive-themed gift cards. Make your social media posts Christmassy to get everyone in the mood. Think about in salon and make a Christmas playlist. Consider your décor – do you want to go all-out glitz or a more subdued red and gold? The choice should reflect your salon.
2. Brand partnerships
Make Christmas extra special by swapping freebies or samples with a chosen partnered brand. Look local and find the perfect partner. This way you can offer your clients more (and so can they). This method helps with word-of-mouth recommendations. Christmas is a great time for this. If you want to go the extra mile think about throwing an event together. Create some festive FOMO to get clients through the door.
3. User Generated Content
Encourage UGC (user generated content) on social media with a festive selfie frame. Word-of-mouth on social media is effective at Christmas. People often want recommendations for new salons as they try to squeeze in last-minute appointments. Have a Christmassy frame in your salon so clients can take their selfie there and then.
4. Gift Inspiration
Everyone wants Christmas gift ideas. Create gift cards and retail products and put them right next to the main desk. Have them on show and clearly priced for easy sale. Offer a wrapping service as this will make the sale all the more appealing.
5. Testimonials
Encourage clients to provide online reviews and testimonials – people love a solid recommendation. This will get everyone into the Christmas spirit of giving and help your columns fill up.
6. Social Media
Social Media Promotion. Everyone loves to scroll in the run-up to Christmas looking for the perfect gifts. Make sure you are getting your message out there – LOUD and clear!
7. Local Events
Participate in your local area. Look up all the Christmas events and make sure you are present. Have a stall at Christmas markets and fairs so everyone knows who you are. Offer freebies and hand out vouchers to get new clients through the door.
Salon Christmas marketing can be a lucrative time of year. With a little planning and effort you can have your best December yet.
