4 Steps to create motivated staff 

A common issue for salon owners is getting staff to represent your brand exactly as you would, this can be difficult as they’re obviously not as invested as yourself but there are ways we can help to make sure staff feel motivated to help us achieve our goals and increase profits.

Download Professional Guides

A common issue for salon owners is getting staff to represent your brand exactly as you would, this can be difficult as they’re obviously not as invested as yourself but there are ways we can help to make sure staff feel motivated to help us achieve our goals and increase profits.

Maintain a positive attitude at all times towards your staff and clients.

Don’t let negative talk leak in. Always speak about other staff members and clients as you would wish your employees to do. Lead by example and maintain a positive culture. Remember to say ‘thank you’.

Make everyone responsible for their own column.

Explain how the figures work. They might think they have customers so all is good, but explain what you need to turn a profit and incentivise your staff to help exceed those targets so you can both benefit. 3 x wages is a good target for a column to be 

Create a great salon culture.

Ultimately the vibe of your business is down to you. Some people are naturally good at this but most of us need to work on ourselves to keep up the motivation and keep pushing forward to improve. Surround yourself with inspiration, work on it. Look for a mentor if that helps, someone to bounce ideas off. Being a salon owner can be lonely, don’t burden your staff with worries, create a positive atmosphere in which you can all grow.

Take time out as a team

A team day will help to let personalities come through outside the work environment. This is neutral ground where employees can feel more relaxed and is a great way to bond. A few ideas include; Spa Day, Escape Room, 5k Charity event or a Meal Out.

image:istock.com/EtiAmmos

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”