Marketing and promoting your business can feel like a huge task. As a skincare professional you have many other tasks and responsibilities. How can you make this more manageable? Break your workload down into small tasks to make it easier for yourself. Write a list so you can prioritise and get your marketing done in quick bursts. Here are some quick salon marketing ideas that won’t take very long, but will have a big impact.
1. Check Your Display
Go outside. Put yourself in your clients’ shoes and take a look at your building and window display. Do you like it and how could it be improved? If there are any quick fixes (fixing up a window display) do it immediately! Otherwise, make a list of what could be done to improve and attract more clients.
2. Check Your Salon
When you have a spare 10 minutes, do the same inside. Does the salon aesthetic fit your brand? Is it a nice, calming experience? Does anything need changing? Fix what you can, and make a list of what else needs doing.
3. Use Marketing Days/Events
Look at the calendar and plan some exciting days and events to market your treatments around. From the new year to Christmas, there are many ways to build excitement and grab client attention. Just take 10 minutes to plan them.
4. Research Upcoming Trade Shows
Stay up-to-date & learn something. Find out when the next trade show is and make sure you attend.
5. Research Hashtags & Keywords
Do some hashtag and keyword research to enhance the performance of your social media posts. Instagram allows you to put up to 30 hashtags on each post. They help clients find you based on your type of content.
6. Film FAQs For Social Media
Film and edit a video for social media answering FAQs (frequently asked questions) for one of your treatments. Link it to the FAQ page on your website.
7. Research New Products/Technologies
Research new products and technologies in the market to see if any are a good fit for your business. When you partner with SkinBase and become a SkinBase Microdermabrasion or Collagen Lift therapist, you receive a two-week free trial to try out the machine in your business (and perfect your technique).
8. Send Thank You Cards
Send handwritten thank you cards to your most loyal clients, They will feel appreciated – and don’t be afraid to ask for online reviews after their appointments.
9. Check Your Retail
Have a look at your retail stock and see where there may be gaps. Ask your clients on social media what retail products they want to see. Always tell clients what you are using on them – and let them know you sell the products. It might encourage them to invest.
10. Review Your Online Content
Review your website and social media pages. Check everything is up-to-date and still represents your business. Then make any necessary changes.
Take 10 minutes out of your day and make a start on these quick salon marketing ideas to get ahead of the game and stay relevant.
