Spring Marketing Ideas Your Salon Business Needs in 2025

Running a business is not easy. At SkinBase, we are here to help. Here are some Spring marketing ideas your salon business needs in 2025.

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Running a business is not easy. It can be hard to dedicate the time and effort that marketing requires when you are focused on providing the best treatments for your current clients. At SkinBase, we are here to help. Here are some Spring marketing ideas your salon business needs in 2025.

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Spring Marketing Ideas

Spring time is a transition from the darker, colder winter days to the period of reawakening and renewal. As such, many individuals and cultures believe it is the true start of the new year. You can tap into client trends for 2025 to satisfy current client needs and attract new ones, to get more course bookings.

Elevated Bodycare

Bodycare is in for 2025. Data suggests that more individuals than ever are prioritising body care in the same way they do skincare. This trend will see potential clients seeking out rejuvenating treatments targeted at the arms, tummy, back and legs, as well as a specific focus on the neck and décolletage.

Marketing Tip: Bodycare Packages

You can make it easy for clients to understand how your SkinBase Treatments can smooth, sculpt and renew to help them achieve their best skin yet, by creating body care packages. For example: “Microdermabrasion Spring Mani/Pedi: Elevate a manicure & get feet ready for more revealing spring footwear with MD.”

Collagen Banking

Not everyone is looking to turn back the clock on their skin this Spring. Individuals are aware that investing in collagen boosting treatments now will set them up for better skin in the future. Collagen Banking is the key trend for 2025 that emphasises prevention over a cure.

Marketing Tip: Collagen Education

Educate clients on all things collagen. Help them to understand how the “scaffolding of the skin” is depleted naturally over time, but can also be affected by external factors such as the sun, diet and smoking. To encourage course booking, you could run a special offer, allowing those who book a course of 6 treatments during the limited time to receive a free product. “Spring Essentials: Free SPF Moisturiser with every Collagen Lift course booking until X”

For more seasonal marketing tips and advice, become a SkinBase Therapist today.

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Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”